
Yes, you absolutely can have multiple DBAs under one LLC. This is a common and smart way to structure a business with different brands.
Think of your LLC as the sturdy trunk of a tree. Each DBA is a separate branch growing from that trunk. They might look different and produce different fruit, but they all draw strength from the same core legal entity. This lets you run several distinct business lines without the headache and cost of forming a new LLC for each one.
Understanding the LLC and DBA Relationship#
For entrepreneurs looking to test new ideas or serve unique customer groups, operating multiple brands under a single LLC is a game changer. Your Limited Liability Company is the official, legal "parent" company that handles all the serious stuff like taxes and legal protection.
A "Doing Business As" (DBA) name, sometimes called a trade name or fictitious name, is just a registered nickname that lets your LLC operate in public under a different brand.
For instance, your legal company name might be "Apex Digital Solutions LLC," but you could run a web design agency under the DBA "Pixel Perfect Studios" and a separate content marketing service called "StoryCraft." It’s an incredibly cost effective setup. Filing for a DBA often costs less than $100, and since it’s not a new legal entity, it keeps your administrative and tax filing workload much simpler.
The Core Structure Visualized#
It's a straightforward concept, but seeing it laid out makes it even clearer. Your LLC is the central hub, and the DBAs are the public facing brands connected to it.

This diagram shows that while your brands might operate independently in the eyes of your customers, they are all legally and financially tied to that single LLC.
Now, this unified structure brings up one critical point you can't ignore: shared liability. While it’s simple and affordable, it means a lawsuit or financial trouble with one DBA can put the entire LLC and all its assets on the line. To dig deeper into what this means for you, it’s worth checking out what business law experts at LegalZoom have to say about the legal side of things.
LLC vs DBA At a Glance#
To make the distinction crystal clear, here’s a quick comparison of the two.
| Feature | LLC (Limited Liability Company) | DBA (Doing Business As) |
|---|---|---|
| Legal Status | A separate legal entity | A registered nickname, not an entity |
| Liability | Provides liability protection | Offers no liability protection |
| Taxes | Files its own taxes (pass-through) | Does not file taxes; income passes to the LLC |
| Cost | More expensive to form and maintain | Inexpensive to register |
| Purpose | To create a formal business structure | To operate under a different brand name |
This table highlights the fundamental difference: an LLC is a structure, while a DBA is a name. They work together but serve very different functions.
What a DBA Is and What It Is Not#
Let's clear up the confusion around the "Doing Business As" name. A DBA, sometimes called a "trade name" or "fictitious name," is basically a public facing nickname for your business. It’s the legal mechanism that allows your official company, let's say "Smith Ventures LLC," to operate openly as something more descriptive, like "Main Street Cafe."
The single most important thing to get straight is that a DBA is not a separate legal entity. It has zero power on its own. It can't sign contracts, it can't open its own bank account, and it certainly can't file taxes. All legal and financial responsibilities roll directly up to the parent LLC.

The Pen Name Analogy#
Here’s a simple way to think about it: imagine a famous author who writes books in totally different genres, say, thrillers, romance, and sci-fi. That author is your LLC. To market their work and connect with the right readers, they might use different pen names for each genre. Those pen names are your DBAs.
At the end of the day, the author is the one signing publishing deals and paying taxes, but the pen names are what the public sees on the book covers.
A Name, Not a Shield#
It's absolutely crucial to understand that a DBA is just a registered name for doing business. It doesn't create a new legal entity, which means it offers none of the liability protection you get from an LLC.
Any debts, lawsuits, or other legal actions taken against one of your DBAs are, in reality, taken against the parent LLC. That LLC is the only thing providing a financial firewall between the business and your personal assets. You can dig deeper into how a DBA differs from an LLC with this resource from Wolters Kluwer.
This is hands down the most common point of confusion for new entrepreneurs. A DBA is purely for branding and marketing, not for legal protection.
Weighing the Pros and Cons of Multiple DBAs#
So, you're thinking about running a few different brands under a single LLC. It's a popular strategy, and for good reason, it can be incredibly efficient. But it's not without its pitfalls. You're essentially making a trade off between simplicity and security. Let's break down what that really means.
On one hand, the upsides are immediate and tangible. The biggest win? Cost savings. You’re only paying for one LLC formation and one annual report fee, not juggling several. This also cleans up your administrative work. There's just one legal entity to manage, which means a lot less paperwork and fewer compliance deadlines to stress over.

The Simplicity of Centralized Management#
Tax season also gets a whole lot simpler. When you can have multiple dba under one llc, all the money, including revenue and expenses from every brand, flows through that single LLC. The IRS only sees one taxable entity, tied to one Employer Identification Number (EIN).
This consolidation makes filing your taxes much more straightforward and cuts down on accounting overhead. It’s no wonder a majority of small business owners using this setup report that it makes staying compliant a lot easier. For a deeper dive into this, check out these insights on consolidated tax reporting for DBAs on venturesmarter.com.
The core trade-off is simplicity versus security. You gain streamlined operations and lower costs at the expense of creating a single point of failure for all your business assets.
Ultimately, this streamlined approach lets you spend more time actually growing your brands and less time drowning in administrative busywork.
The Critical Downside: Shared Liability#
Now for the other side of the coin. The list of cons has one massive, flashing red light you absolutely cannot ignore: shared liability. This is, without a doubt, the single biggest risk of this entire structure.
Think of your LLC as a ship and each DBA as a separate cargo container sitting on its deck. If one of those containers, say, your web design business, springs a leak from a lawsuit or piles up a mountain of debt, the whole ship is in danger of going down.
A legal or financial disaster in one of your businesses can absolutely jeopardize the assets of all the others under that same LLC.
This means a lawsuit against your "Main Street Cafe" DBA could drain the bank accounts and seize the equipment of your "City Web Design" DBA. Legally, they're the same entity. There is no firewall between your different brands, only between the LLC as a whole and your personal assets. This risk demands serious thought, especially if one of your business ideas is in a much higher risk industry than the others.
So, you're ready to add another brand name under your LLC's umbrella? Registering a DBA is your next move. The process isn't rocket science, but it does require paying close attention to the details to get it right the first time.
It all starts with picking a unique name for your new venture. You’ll need to do a thorough search at both the state and local levels to make sure another company isn't already using it. This simple step saves you from customer confusion and potential legal headaches later on.
Next up, you have to find the right government office to file with. DBA registration is handled locally, at the state, county, or even city level, not federally. That means every jurisdiction has its own forms, fees, and quirks. For instance, some states make you publish your new DBA in a local newspaper.
One quick tip: the name you choose can't have words like 'LLC' or 'Inc.' in it, as that could mislead people about its legal structure. The SBA has some great advice on choosing a business name if you need more ideas.

The Core Registration Steps#
Once you've confirmed the name is available, the filing itself is pretty straightforward. Here’s what you can generally expect.
- Find and Fill Out the Form: Look for a form called "Fictitious Name," "Assumed Name," or "DBA Registration" from the right state or county office. You'll need your LLC’s official legal name, its address, and of course, the new DBA you want to use. Having your LLC's tax info on hand is a good idea, too. You might find our guide on what is a principal business code useful as you gather your information.
- Submit the Form and Pay the Fee: After filling it out, you'll submit the form to the designated office and pay the filing fee. These fees change depending on where you are, but they're usually quite affordable.
- Handle Publication Requirements: If your state or county requires it, you must publish a notice about your new DBA in a local newspaper for a certain amount of time. Think of it as a public announcement of your new brand.
And remember, you have to go through this entire process for each and every DBA you want to run under your LLC. Since the rules can vary so much from one place to another, always double check the specific requirements for your location.
Managing Banking and Taxes With Multiple DBAs#
Figuring out the financial side of your different brands is actually much simpler than it sounds. While you legally only need one bank account for your LLC, smart money management means getting a bit more organized. The best move is to open one primary business account under your LLC's legal name.
From that main account, many banks will let you create separate checking accounts or "sub-accounts" for each of your DBAs. This keeps your bookkeeping clean and gives you a crystal clear picture of which brands are actually making money. As you set things up, it's good to know how banks assess risk during onboarding for SMEs to make sure everything goes smoothly.
Once you have your business account, you can usually get checks and debit cards issued in the names of your different DBAs. To make this happen, banks will ask to see your DBA registration certificate. This step is super important because it officially links the trade name to your LLC's legal account, letting you accept customer payments under your brand names.
Keeping separate financial records for each DBA is a pro move. It becomes absolutely essential if you ever decide to sell one of your business lines or need to show specific financials to potential investors.
How the IRS Views Your DBAs#
When it comes to taxes, the IRS keeps things simple: it only sees your LLC.
All the income and expenses from every single one of your DBAs get pooled together and reported on the LLC's single tax return. The whole process is tied to your LLC’s Employer Identification Number (EIN). If you want to dive deeper into this critical number, check out our article on the EIN letter from the IRS.
Think of it like this: your LLC's finances are the total household income. Each DBA's bank account is just an envelope for a specific budget item, like "groceries" or "vacation fund." At tax time, it all gets reported as one grand total.
Got Questions About DBAs and LLCs? We've Got Answers#
Let's cut through the confusion. Here are straight answers to the most common questions founders have when thinking about using multiple DBAs under their one LLC.
When Should I Just Form a New LLC Instead of Using a DBA?#
This is a big one. You should seriously think about forming a whole new LLC if one of your business ideas is in a high risk field, think construction, transportation, or anything with a higher chance of lawsuits. A separate LLC is also the smart move if one brand becomes way more profitable or valuable than the others.
Think of it this way: creating a separate LLC builds a legal "firewall" around that specific business. It completely isolates its liabilities, so if something goes wrong, the fallout can't touch your other ventures. A DBA offers zero protection like that; all the risk gets pooled under the single parent LLC.
Can I Have DBAs in Different States Under One LLC?#
Yes, you absolutely can, but it’s not as simple as just filing a new name. There’s a crucial first step: your LLC has to get official permission to do business in the new state. This process is called foreign qualification.
Once your LLC is foreign qualified in that new state, then you can go ahead and register your DBA there. You'll have to play by that state's specific rules, pay their fees, and follow their registration process to the letter.
Key Takeaway: A DBA is just a nickname, not a real business entity. It can't operate on its own. Your parent LLC must be legally cleared to do business in any state where you want to use a trade name. This keeps everything above board and compliant.
Does Each DBA Need Its Own Employer Identification Number (EIN)?#
Nope. Since a DBA isn't a separate legal entity, it’s just a registered alias, it doesn’t get its own EIN. Every bit of business, from hiring people to running payroll and filing taxes, happens under the parent LLC's one and only Employer Identification Number.
The LLC is the actual legal employer and the only entity the IRS cares about for tax purposes.
How Do I Sign Contracts for a Business Using a DBA?#
This is critical for keeping your liability protection intact. To make sure contracts are legally sound, you have to sign using both the LLC's legal name and the DBA. This leaves no doubt about who is legally on the hook.
Here’s the right way to do it: "Your Company LLC, d/b/a Your Brand Name."
That format makes it crystal clear that the LLC is the responsible party, not you personally or the brand name itself. Sticking to this structure is essential for reinforcing that corporate shield and keeping your personal assets safe.
